Services

Four offerings, defined by the decision they inform.

From a single research question to a full feasibility, every engagement is shaped by a senior economist and delivered with the same standard of evidence.

Market Demand & Feasibility Studies

"Is there sufficient demand for the development we have in mind?"

Assessing whether sufficient market demand exists for a proposed development and determining the scale, product or market positioning the surrounding market can reasonably support, before significant time and professional fees are committed to design and approval.

Project elements

Catchment definition and trade-area analysis
Demographic, income and expenditure profiling
Competing supply audit and saturation testing
Demand-supply gap and absorption modelling
Recommended development scale, mix and phasing
Market-led inputs for financial feasibility models
Market evidence for funding applications
Clear go / no-go recommendation with conditions

Retail & Shopping Centre Studies

"How large should the centre be, and what tenant mix works best?"

Retail demand assessments, trade-area analysis, centre sizing, shopper research, competitive analysis and market-led tenant-mix recommendations for proposed and existing shopping centres, including refurbishment and repositioning briefs.

Project elements

Retail demand and centre sizing
Primary, secondary and tertiary trade-area analysis
Shopper intercept surveys and consumer research
Competitive centre audit and positioning read
Market-led tenant-mix recommendations
Repositioning and refurbishment guidance
Trading-density benchmarking
Right-sizing (GLA) advice for retailers

Market-Led Land-Use & Site Assessment

"Which land use is best suited to this site?"

Investigating which land uses are most appropriate for a site based on its location, surrounding development context, market characteristics and evidence of demand, together with a review of accessibility, visibility, competing nodes and the broader spatial context influencing market potential.

Project elements

Screening of viable land-use options
Site accessibility, visibility and exposure review
Surrounding development and node maturity read
Competing nodes and spatial context analysis
Alignment with municipal spatial frameworks
Residential product, unit mix and pricing advice
Mixed-use, office and industrial demand read
Development brief inputs for the professional team

GIS, Spatial Analysis & Primary Research

"We need a specific market question answered."

Using spatial analysis and mapping to investigate trade areas, market distribution, competing developments and geographic patterns influencing demand, complemented by primary shopper and market research designed, directed and personally interpreted by Urban Metrics.

Project elements

Trade-area and catchment mapping
Market distribution and drive-time analysis
Competitive supply mapping
Bespoke demographic and expenditure dashboards
Shopper intercept and consumer surveys
Focus groups and qualitative market research

Years spent advising municipalities on spatial development frameworks and local economic development give us an unusually deep read of the public-sector context shaping any private-sector project.

Brief us on a project.

Get in touch →